(FYI - This is not the blueprint, but an artists' snazzy interpretation of what you'll get out of it)
How to grab that most precious thing...your audience’s attention, so that they’ll put down their phones and listen.
The most powerful asset you have, (that you may not even be using), and that could be earning you thousands.
Get this part of your talk right and your audience will be ready to say, “yes”!
This is the bit where you add massive value, without giving the crown jewels away, AND create desire for your idea, product or service.
Wipe away any last doubts, give them a final glimpse of what is possible and build trust in this penultimate step.
Here you give them something to remember alongside your Call to Action.